Market your practice like you mean it.
At WorkingCat we believe in a holistic approach to marketing strategy. You will never hear us say, “It’s all about Facebook likes!” or, “It’s all about YouTube views!”.
Frankly, we believe it’s all about all of it.
Hi, I'm Laura
I landed in the dental space sort of by accident. My background is in education and linguistics, but it turned out Dentistry is my tribe. Where I excelled was learning how to translate dental-ese into patient-ese. I figured out how to not just tell patients about their treatment in a way they understand, but to convey the excitement and enthusiasm doctors and hygienists have about the practice so the patients can feel it.Read My Story
Why work with me?
For much of my career I've coached teams to success. One of my greatest thrills is seeing that a-ha moment. When I'm working with a practice and someone says, "OMG, you made that so much easier" or "I really needed that push to get going" I know I'm making a difference.
I will ask the hard questions and give you honest answers based on years of experience. I don't believe marketing has to break the bank, so I teach teams to be marketers themselves. Your story should be told by you, not someone posting cookie-cutter content.
I get a rush from seeing people succeed. It’s why I do this.
From Found to Five Stars Foundation Course
Learn the foundations of online marketing and five star service. This course will take the scary out of marketing and give teams the confidence to do it themselves.
Tell me more about the course
I know, marketing your practice can seem daunting. You’ve been to all these meetings and heard all kinds of ideas. The challenge is that very few people talk about the strategy and planning – they just tell you to get a Facebook page of make some videos. That’s where WorkingCat is different. We know the plan comes first. Then we fill in all those fun bits!
If you’re new to marketing, or if you think you could be doing better, a great place to start is with our From Found to Five Stars Foundation course. You’ll learn:
- The value of branding
- Best practices for websites
- How and why to blog
- How to use video everywhere
- What social platforms matter and how to use them
- How to keep those patients who find you online
- The benefits of a strategy
If you’re not sure where you are in your marketing journey, take our Marketing Checkup below.
If you know it’s time to get moving to the next level.You can register for the course here
Take the WorkingCat Quiz to find out how your practice is tracking
Are you a RockStar?
Our Marketing Checkup will let you know where you are and how we can help!