Why Work With Me?

Not just years of experience,

but a genuine desire to see you succeed

What sets WorkingCat Marketing apart is our expertise at telling your story - the one that attracts your ideal patients.

We work with practices and businesses from as early as brand identity, through creating the photo and video assets that showcase your brand. We are everything from top-line directors of concept to the hands-on film crew that captures your awesomeness.

Let us tell your unique story.

Meet Laura

I started working with my first dental practice in 1993, and although those two little old men are long retired, I learned some important things while I was there:

Hygienists love to educate. (Thank you, Lynn. I can still mount a full mouth series, though thanks to technology, I no longer need to.)
Patients come in all shapes and sizes, colors and creeds – but they all share the same concerns: Will it hurt? How much will it cost? Do I feel welcome in your practice?
Doctors may be brilliant clinicians, but most become deer in the headlights when we talk about business – especially marketing

In the years since then I have been fortunate enough to move through the dental industry, first as a sales professional, and later as the head of sales and marketing teams at some very well-known companies. I’ve worked with dental product companies, three patient finance groups and one of the first Google partners to specialize in Dentistry.

Through every one of those ventures, those first lessons held true:

Educate them
Honestly address their concerns
Don’t be afraid

I am thrilled that I get to spend my working days at the intersection of these two ever-changing, and rapidly advancing industries.

Dental + Marketing

I look forward to sharing those lessons with you.

Laura J Nadler WorkingCat dental marketing coach

When I’m not saving the dental world from bad marketing, you’ll find me traveling for fun – 17 countries, 3 continents and counting! I’m a card-carrying sci-fi and word nerd and a lover of good food and wine. In fact, I’ve written for both the food and wine industry and the film industry – and appeared in the commercial for Words with Friends. Seeing how other industries market has been tremendously useful in trying new ideas in dental.

A born and raised New York City Girl, I now call the East End of Long Island home. I share it with my amazing husband, a former firefighter (now fantasy fiction author) and our 4-legged kids, CJ and Coco - the original WorkingCat pictured here. If we're not home, you'll find us at a local winery or restaurant - or tending our organic garden.

Why Work With Me?

Not just years of experience,

but a genuine desire to see you succeed

Let us tell your unique story.

Meet Laura

I started working with my first dental practice in 1993, and although those two little old men are long retired, I learned some important things while I was there:

Hygienists love to educate. (Thank you, Lynn. I can still mount a full mouth series, though thanks to technology, I no longer need to.)

Patients come in all shapes and sizes, colors and creeds – but they all share the same concerns: Will it hurt? How much will it cost? Do I feel welcome in your practice?

Doctors may be brilliant clinicians, but most become deer in the headlights when we talk about business – especially marketing

Through every one of those ventures, those first lessons held true:

Educate them

Honestly address their concerns

Don’t be afraid

I am thrilled that I get to spend my working days at the intersection of these two ever-changing, and rapidly advancing industries.

Dental + Marketing

I look forward to sharing those lessons with you.

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