Making Video
So glad you want to do it!
On this page I share some tips for making your videos, what WorkingCat does when we produce videos for clients, and I also share videos we've made for some of our clients.
I'm so happy when a client finally decides it's time to get busy creating their videos.
Recent Client Videos
WorkingCat Marketing creates videos for practices and the companies that serve them.
You can count on us to tell your unique story while showcasing that special something that sets you apart.
The videos you need to make and where to use them
Video is increasingly becoming the favorite content of marketers and platform users. To be relevant, and make sure you get found by patients, you will need to create two types of videos - Evergreen and One Offs.
Evergreen Videos
As the name implies, these videos will be around for a while. The ones below are good examples. Though you can create these with the team in office, remember that this is a calling card of your brand and practice. If your marketing budget allows, have these professionally produced.
They include:
- Meet the Doc(s)
- Meet the Team
- Patient Testimonials
- Office Tour
- Hero/Brand Video
These live on your website and your YouTube Channel.
One Off Videos
These are the easy ones! These can be captured on anybody's phone and don't need to have the edits, voiceovers, and title cards of your Evergreens. These are quick, impromptu snips of the team being themselves.
Great ones to capture are:
- Team Parties
- Attending a Course
- VIP Patients
- Welcoming New Team Members
- Anything that shows who you are as people
These get shared on Facebook, Instagram, TikTok, and other socials
Is it time to hire a pro?
At WorkingCat Marketing we've been producing client videos for years. If you've decided it's time, we would love to produce yours. All of our video production services include:
- Discovery Call to determine content and messaging
- A call with us (your Director/Producer) and your Team to review all needed shots and to set a schedule for shoot day
- Director and Videographer on site for a full day
- Professional lighting
- Professional editing of your videos including music and graphics
Submit your info here to schedule a time to chat about your video needs.
