Making Video
So glad you want to do it!
I'm so happy when a client finally decides it's time to get busy creating their videos.
I get so excited, I even wrote a book about it!
On this page I share some tips for making your videos and also share videos we've made for clients.
If you'd like to grab a copy of the book, you can do that here:
Recent Client Videos
The videos you need to make and where to use them
Video is increasingly becoming the favorite content of marketers and platform users. To be relevant, and make sure you get found by patients, you will need to create two types of videos - Evergreen and One Offs.
Evergreen Videos
As the name implies, these videos will be around for a while. the ones above are good examples. Though you can create these with the team in office, remember that this is a calling card of your brand and practice. If your marketing budget allows, have these professionally produced.
They include:
- Meet the Doc(s)
- Meet the Team
- Patient Testimonials
- Office Tour
- Hero Video
These live on your website and your YouTube Channel.
One Off Videos
These are the easy ones! These can be captured on anybody's phone and don't need to have the edits, voiceovers and title cards of your Evergreens. These are quick, impromptu snips of the team being themselves.
Great ones to capture are:
- Team Parties
- Attending a Course
- Community Events
- VIP Patients
- Welcoming New Team Members
- Anything that shows who you are as people
These get shared on Facebook, Instagram, TikTok, and other socials
Is it time to hire a pro?
At WorkingCat Marketing we've been producing client videos for years. If you've decided it's time, we would love to produce yours. Our services include:
- DIscovery Call to determine content and messaging
- Call with us, our Producer and your Team to set the day
- Videographer on site for a full day
- Professional lighting
- Professional editing of your videos including music and graphics
- We can even schedule hair & makeup if you'd like!
Submit your info here to schedule a time to chat about your video needs.
